Possible Palace
is a cosmetic enterprise based in Edo State, Nigeria. The brand C.E.O Juliet
Eghe, talked to SoZaya on her love for cosmetics and beauty products and how it
spurred her on to establish her brand.
Please
tell us a bit about you.
I’m Eghe Juliet, an undergraduate
student of the University of Benin
studying public administration.
Please tell us
about your business – where are you based and what do you do?
Possible Palace was established to bring satisfaction to everyone
in the beauty world. Our brand provides you with the possibility of shopping the
genuine and quality products with pocket friendly amounts. We’re located at 45 Ugbowo, Lagos road,
opposite UBA beside UBTH, Benin City. We sell beauty products like Mac, Marykay,
Zikel, Kylie, Zaron, Tara, Maybeline, Jordan, Kiss Beauty, Classic, Huda Beauty,
Milani, Nyx, Fenty Beauty and many others. We also train people who are interested in learning about makeup.
I have always
been interested about cosmetics. I could remember an occasion when I paid for a
professional makeover service. I wasn’t happy with what she did on my face and
I had to clean it off, because I felt my normal everyday make up actually made
me feel prettier. After that episode, I made up my mind to learn this thing
called makeup.
What type of beauty products do you sell and
which one is your favourite?
Honestly, I don’t have
a favorite beauty brand because they all have their uniqueness. Some are pretty
affordable, some give a flawless finishing look, some are very good
highlighters. I make do with various brands when making up a client based on
their uniqueness.
What do you enjoy most about running your
own business?
What I enjoy most
in running my business is the fact that I have room to learn more and to
improve myself. Everyday is a learning process for me. The things I learn on a
daily basis about running a business is something that I never imagined I would know. It has been a wonderful experience so far.
What was the hardest thing about launching
your own business?
My hardest
challenge was financing and creating awareness for my brand. Business
needs money to grow especially this cosmetics business. Without it, you would
have only have dreams of how you want your brand to be but no actualization
because of lack of funds. Marketing and creating awareness is also a challenge
I still encounter but by God’s grace , we are putting strategic
measures to sort it out.
What is the one piece of advice you would
give to aspiring entrepreneurs who want to follow in your footsteps?
The one thing
that has kept me going is fact that I love what I do; I wasn’t after
the money only. If you’re going into a business for making money only, you might be disappointed
and may not be able to scale through. You should have passion for your business
to survive..
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