30 Apr 2019

Ahonye Gift is the C.E.O OF G.E Beauty Empire, an affordable growing organics beauty brand based in Abuja. In this interview with Sozaya, she speaks on the inspiration for her brand and how it has motivated her to do better.

Please can you introduce yourself and your brand?
My name is Ahonye Gift Agnes and I am the C.E.O of G.E Beauty Empire Brand. G.E  is an abbreviation of the first names of me and my partner.- Gift and Emmanuel.(smiles)

Please tell us about your brand where are you based and what kind of products do you produce?
We are an Abuja based natural skincare company. We produce skincare and beauty products ranging from soaps, lotions, scrubs, masques and a few others.  We never compromise the quality of our products and we also help our clients understand the benefits of using natural skincare products.

Where did you get the inspiration for your brand?
I got the inspiration to make natural skincare products due to my personal experiences. As a teenager growing up, I wanted to maintain my natural complexion and didn't want to use any skin damaging but unfortunately despite being careful, I still wasn't lucky enough with choosing the right products for my skin which resulted in me getting ugly stretch marks. I really wanted to take them off by all means, so I realized that there were people out there who had the same challenges, people who wanted natural products but probably couldnt afford  them and the idea was formed.

What are the perks about running your business?
It gives confidence about what goes on my skin and the fact that am able to help others achieve their skincare goals, gladdens my heart

What was the hardest thing about launching your own skincare business?
Well, the hardest thing I will say I went through, launching my business is in the branding aspect. I had to take every decision alone-decide on my brand colour, niche, how I want my brand to communicate to my clients. It was really tiring at that time, but I thank God I was able to overcome and it has made me more determined to make my brand a success.

What is the one piece of advice you would give to aspiring skincare entrepreneurs who want to follow in your footsteps?
I will advice every aspiring skincare entrepreneurs to first and foremost get the right training from the right source, also do enough research about the business before going into it, skincare business is no joke. You need to be ready to give it your best and most importantly never give up on your dreams.