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Ewaronke cosmetics is a Nigerian based and African leading cosmetics brand dedicated to giving you the very best of makeup and beauty with major focus on providing quality and affordable makeup products designed specially for every woman of colour. In this interview, the founder of the brand shared with us her inspiration, challenges and how to earn big bucks every month with the brand. Enjoy!

Please tell us about your business/your brand– where are you based and what do you do?
My name is Ronke Elizabeth Otubu.I am a Nigerian based in U.S.A. I am an Economist and also a makeup artist as well as the founder and CEO of Ewaronke Empire. 

What is the inspiration behind the brand?
Ewaronkepro was birthed from my undying love and passion for makeup & everything beauty and the need to provide high quality makeup products with international standards at very affordable prices, without the need to break the bank.

What type of products can be found in your brand?
We are almost a full cosmetics line. We carry products like lipsticks and glosses, eye shadow palettes, eyeliners, facial sprays, face and eye primers, eyebrow pencils, glitters and loose eye shadow pigments etc. Our foundation and powders will be launching soon.

What makes your brand unique from the various ones in the markets?
Our products are innovative, inclusive, trendy, safe cruelty free and of the highest quality we cater for everyone male,female,Transgender or gender nonconforming.

How have you managed to overcome those challenges?
Persistence, perseverance, commitment, determination and above all God!

How do you market your brand, considering the fact that the Nigerian beauty market is pretty competitive? 
True, its very competitive but there is space for everyone. We do not have physical stores yet but we are on all social media platforms and also have our own e-commerce website. We are very grateful to everyone who patronizes us even despite not having a physical store.

Let's talk about the challenges you've experienced so far? What was the hardest thing about launching your own business?
The hardest part of starting any business is getting people to know that you exist. It hasn't been an easy ride but in all, we keep pushing and remembering why we started. Most Nigerians do not trust Nigerian brands enough. They would rather purchase international brands and other high end brands than buy Nigerian brands. Its not been easy convincing them but thanks to God, things are gradually changing and people are beginning to trust our products

What do you enjoy most about running your own business?
I love everything about it. The ups and downs, the tears, the joy, the fulfillment, the challenges all of it. It has been fun because it's something I enjoy doing.

What does it take to be a distributor of your brand products? Any incentive, commission or bonus?
Yes, As our distributor, you get low price for bulk purchase.We refer customers to all our distributors anywhere. You can make as much as 300,000 Naira monthly on selling Ewaronke products. Distributor prices are 20% -30% off our retail prices.

What does it takes to become a distributor of your brand?
To become a distributor, you need to register for any of our packages below with the specified amount. Our distributor packages includes Regular – ₦45,000 which is the highest and Student – ₦35,000 mainly for students and is the lowest.

For regular distributor, you will be entitled to products worth ₦40,000 and ₦5,000 is a one time registration fee.
For student distributor, you will be entitled to products worth ₦30,000 and ₦5,000 is a one time registration fee.

What is the one piece of advice you would give to aspiring entrepreneurs who want to follow in your footsteps?

Challenge yourself. ...
Don't do it for the profit alone
Do work you care about. ...
Take the risk. ...
Believe in yourself. ...
Have a vision. ...
Face your fears. ...
First of you don't succeed try,try again!

You can get in touch with Ewaronkepro at their; 
Website: Ewaronkepro
Facebook: Ewaronkepro and Ewarnaturals 
Instagram: Ewaronkepro and Ewarnaturals
Twitter: Ewaronkepro

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