So you've been having problems with your formulations,right? You keep asking, 'What are others doing. that I am doing wrong? 'Why do my clients keep complaining'..

Let me answer those questions

1.Lack of expertise- In all thy getting,get wisdom. It might be just the right time to go for further classes to hone your craft.New skincare ideas and technology are being introduced everyday. That your method might be outdated. Learn the new juice and scoop. Don't start using ten clobetasol tubes to achieve a whiter complexion.That's so old school. Learn the new mixes. There are some formulas that only top formulators in the country know about and the classes are really expensive. If you're within their locality, they won't teach you so as to limit their competition. But if you know what you want, then it isn't a bad idea to enroll for one.

2. The recipes are so wrong
Again,get the right knowledge. Don't rely on recipes.There are some classes you would take and you would end up knowing that there is a difference with chaff and shaft 😀. You would see some recipes telling you to add relaxers and all sorts. Please run for your life.Then you would see those telling you to add potash to Carowhite cream and all those Ajashe mixes.

 Get the pro stuff. However be careful. This is Naija. And charlatans abound. They will mix G & G in their backyard with God knows what, scoop up and call it Italian milk. And slap high prices on it. 

3 Lack of patience.
Good products cannot turn someone from black to white in one week. If someone tells you her products are safe from steroids and would change your colour from black to white in one week, the person is lying.  Some of you, buy so called organic soaps that have been mixed with Jik, bleach, relaxer , Tubes filled with steroids. And a lot. They tell you its 100% natural. But even you have to know its not. If not, why is it making you red??? Why are your customers complaining of redness?

When something whitens you that fast, your skin becomes prone to stretchmarks and green veins which I guess you don't want. Please, 2 weeks is not too long a time to wait for healthy skin. You can have that perfect milk white, that beautiful yellow, that gorgeous golden and the perfect cafe au lait brown. But you will need to give it more than 3 days.

4. Poor Quality Of Ingredients
Some people would come to me and start pricing powders as if I am selling pepper. Then they would start telling me about someone who sells at reduced prices at one popular market like that in Lagos State. My response- 'Please buy from her' 

Its so sad but a disturbing number of people that sell actives here in Nigeria are selling fake actives. Or actives with very low purity. You can use them, but they WILL NEVER EVER give you the same results as someone who's using high purity top grade actives. 99.9% Alpha arbutin (Highest purity) and 60% arbutin (low grade) will NOT give the same results. Use original and highest grade of everything. Period.

Now you know it, work on these steps and watch your clients bring back positive feedbacks. Do you have any contribution? Please comment below..

If you're interested in finding out how to make your formulations better or acquiring the right knowledge for your brandClick here